Six Ways to Motivate Donors (Part 2)

More ways to motivate your donors and keep them coming back.
4. Lead with a story — if you don’t have a story, lead with the reader

Lead with a current success story that is or has happened within your organization.  If you don’t have one, tell something that is important for the reader to know […]

By |August 7th, 2014|donors, nonprofits, volunteers|0 Comments

Six Ways to Motivate Donors (Part 1)

The motivation for donors to more is totally up to you. Once you get an object moving the inertia will take care of the rest.  Here are ways to get donors moving.

1. Make the reader notice your outer envelope

Don’t use just a plain envelope. Put something on the outside to cause the receiver to […]

By |July 24th, 2014|donors, nonprofits|0 Comments

Non-Profit Marketing for the Long Haul

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By |July 3rd, 2014|donors, nonprofits, volunteers|0 Comments

Eight ways to communicate with donors

Communications need to be to the point, personal and relevant. In the age of digital everything, attention spans are certainly shortened. So don’t get ignored. Here are some keys to successful communications:

Get to the point. Don’t waste my time.
Know my native consumption habits.
Take advantage of the unique characteristics of each digital and print engagement […]

By |June 19th, 2014|donors, nonprofits|0 Comments